Challenges Faced By Starbucks Swot Analysis - 1547 Words

COURSE ID: NAME: SUBMITTED TO: SUBMITTED BY: DATE: TABLE OF CONTENTS Part 1.1 Introduction of the report Overview of the company Products adapting strategy Problems associated with clients Challenges faced by Starbucks Part 1.2 Situational analysis SWOT analysis PESTEL analysis Mc Kinsey 7s ASSESSMENT 5 PART 1.1: INTRODUCTION OF THE REPORT: In this section we have to discuss the company brief introduction such as how the company is facing client’s problems and how this company suggests solutions of the problems OVER VIEW OF THE COMPNAY: The STARBUCKS the well known brand of coffee who is selling high quality of roasted coffee beans the company is operating in more than 7300 coffee shops in USA and approximately 3000 in other 34 countries. Starbucks offers a great range of coffee beside this the company also feature Tazo teas; pastries and other food items; espresso machines, coffee brewers, and other coffee- and tea-related items; and music CDs. It is a public company having 115,000 employees. The company delivers its business by promoting and delivering its coffee to restaurants, hotels, educational institutions, health care centers and many airlines as well to enhance the sales growth of the business of the company In addition, Starbucks markets its coffee through grocery stores, food service customers, and licenses its brand for other food and beverage products. Starbucks having a variety of products and a wide range of productsShow MoreRelatedStarbucks Keeps It Brewing in Asia1676 Words   |  7 PagesAssignment #1: Starbucks Keeps It Brewing In Asia Sarah Bean Consumer Behavior MK510 Professor Kelly Bruning April 15, 2012 Abstract The following paper will discuss how Starbucks would utilize tea and instant coffee in marketing and conducting business in Asia. In this particular aspect I will discuss the culture, habits, and perceptions of tea on the Asian culture. 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